The most distinctive feature of our Consumer Electronics Advisory Service is our close connection to end-user. Our research objects include digital products such as MP3 player, digital camera, MP4, digital learning machine, household appliances such as AV, white goods, small household appliances, and mobile communication terminals (mobile phone and 3G terminals) as well as mobile digital content services (mobile phone game). The long-term consumer behaviour investigation and brand competitiveness research is significantly instructive for enterprises to properly understand consumer needs and formulate highly effective market strategy accordingly. Consumer Electronics Advisory Service Division maintains cooperative relationship with government authorities and trade organizations like Administrative Department of Electronic Product of Ministry of Information Industry, China Video Guild, and China Electronic Audio Industry Association, and has effectively improved market research and market consultancy competence.

Business Fields
Digital market research
Household electrical appliance market research
Mobile communication terminal and digital content service research
Research field covers digital product market (MP3 player, digital camera, MP4, digital learning machine), household appliance product market (AV, white goods, small household appliance), and mobile communication terminal (mobile phone, 3G) as well as mobile digital content service (mobile phone game) market.