I. Brief Introduction to the Department
The Consulting Center of Enterprise Strategy is one of the core businesses for CCID Consulting in the management consulting field. It boasts of an elite team consisting of masters and Ph.D holders and MBAs. Building on its profound understanding of industry development and rich research and consulting experiences, the Center provides enterprises with comprehensive consulting services ranging from industrial planning, development strategies, business model formulation and business plans, feasibility study to investment and financing consulting.

Focusing on enterprise consulting innovations, CCID Consulting’s Consulting Center of Enterprise Strategy organically combines personalized strategy consulting with procedural business system consulting. It pushes forward enterprise strategy and management consulting through strategy pull and workflow driving and extends the consulting services chain to the implementation support stage.

Based in China, CCID Consulting’s Consulting Center of Enterprise Strategy has a thorough understanding of the Chinese current conditions and well understands all sorts of challenges that enterprises come across in their development process. Combining powerful professional consulting abilities with a profound understanding of the enterprise competition environment in China, it provides customers with strategic and management consulting services with high added values and solutions which it provides are purposeful and feasible.

II. Business Fields
1、Enterprise strategy consultancy
Enterprise strategy planning
Enterprise HR planning
Enterprise cultural system design
Enterprise culture brand building
Enterprise competition strategy consulting
Enterprise competitiveness analysis
Corporate governance structure analysis
Enterprise value chain analysis
2、Enterprise investment and financing consulting
Investment opportunities and risks in new markets;
Investment project feasibility study
Design, planning and execution of enterprise acquisition and research schemes
Joint-stock system restructuring of enterprises;
Design of stock right incentive schemes for enterprises

III. Main Cases
Development Strategy Plan for an Electronics Group Directly Affiliated to the State-owned Assets Supervision and Administration Commission;

Strategy Plan for a Large State-Owned Electronics Company;

Development Strategy Plan for a Large Electric Power Equipment Company;

Business Strategy, Organization, Brand and Human Resources Consulting for a Large IT Services Group;

Enterprise Strategy Planning and Stock Right Restructuring Design for a Listed Electronics Company;

Development Strategy for a Listed Communications Company;

Cultural System Building for a Listed Banking Company;

Brand Strategy Planning for a Listed Software Company;

Transformation and Restructuring Scheme Design for a Large Construction Enterprise;

Asset Restructuring Project for a Design Institute;

Stock Right Incentive Scheme Design for a Science and Technology Group and its Affiliated Companies;

Mobile Communication Terminals Projects Feasibility Study for a Well-Known Taiwan IT Enterprise.

Case 1: Enterprise Strategy Planning and Stock Right Restructuring Design for a Listed Electronics Company

With its business specializing in the production and sales of pipe-use deflection coils, electron gun group welding, metal parts and steel plate cutting products as well as providing related professional training and labor export, the join stock limited company was a collective enterprise whose shares were mainly held by its employees. Through over 10 years of development, the company had accumulated profound fund strength, social resources and industry investment experiences. However, it lacked main businesses and thus faced big operational risks. Its shareholding structure was too dispersed and lacked the driving force for sustained growth. Due to dire shortages of human resources, its human resources lacked market competitiveness. Facing these problems, the company decided to invite CCID Consulting to formulate a diversified future development strategy and a specific implementation planning for it.

Through in-depth communication with the mid- and high-level executives and comprehensive surveys and analysis of the existing businesses of the company and based on its years of industry experiences and market data, CCID Consulting reoriented the existing business clusters of the enterprise, analyzed the feasibility of investing in several major industries which the company may enter, evaluated its competitiveness and finally formulated the business development strategies for the company for the ensuing 5 years. Under the precondition of guaranteeing the existing shareholders’ interests, CCID Consulting advised the company to introduce new funds, combine these funds with its main businesses, apply various means, transform and restructure its stock rights and establish a modern corporate governance structure that accorded with its long-term development. On this basis, CCID Consulting also drew up supplementary implementation measures for the company from the aspects of corporate culture, human resources and organizational structure.

Case 2: Transformation and Restructuring Scheme Design for a Large Construction Enterprise

The construction enterprise was one of the large-sized comprehensive state wholly owned enterprises to engage in chemical and petrochemical construction in China. It had the qualification as a Super Class (AAA) General Contractor for Engineering issued by the Ministry of Construction P.R. China and had been awarded a series of titles including Nationwide First-class Construction Enterprise, Nationwide User Satisfactory Enterprise and Nationwide Quality and Efficiency Advanced Enterprise. The company consisted of 6 engineering companies comprising 23 project manager departments, 21 professional subsidiaries including construction, installation, electric appliances, instruments and pipelines and one share-holding subsidiary. Its main businesses included general contracting for industries, energy and transportation projects. Concurrently, it also operated in equipment installation, computer software development, intelligent building design and construction. Regarding the problems of numerous subsidiaries, wide business fields, complicated assets and liabilities and employee arrangements, the company entrusted CCID Consulting to make corporate restructuring designs for it.

Through in-depth communication with the mid- and high-level executives of the company, CCID Consulting formulated a joint stock system reconstruction plan in accordance with the requirements for establishment of a joint stock company and its future listing. According to this plan, CCID Consulting formulated a corporate restructuring and split plan for the company. Under the precondition of guaranteeing the existing shareholders’ interest, the company was advised to absorb the monetary funds from 3 other companies to jointly set up a joint stock company and effectively handle key problems in the asset restructuring ranging from land disposal, employee arrangements and associated transactions to inter-business competitions. After the transformation, the joint stock company had clear main businesses, built a sound integrated operation system and formed engineering contracting, implementation and installation enterprise clusters. This allowed the company to give full play to its advantages in the professional fields, expand its lead in the general engineering construction contracting field and laid a foundation for the sustained and healthy development of the company.

Case 3: Mobile Communication Terminals Projects Feasibility Study for a Well-Known Taiwan IT Enterprise

The well-known Taiwan IT enterprise was one of the top mobile phone makers in Taiwan Province of China. It had long served front-line mobile phone manufacturers including Nokia and Motorola. Despite its sound technical and fund strength, the enterprise did not apply to the Ministry of Information Industry for a mobile phone license in the Chinese Mainland market. Instead, it chose to establish a joint venture with a certain mainland enterprise to introduce its own brand in a “roundabout” way. For this, it paid a rather high license renting cost.

In February 2005, the National Development and Reform Commission issued the detailed rules for a mobile phone license ratification system --- Regulations on Ratification of Mobile Communication Systems and Terminal Investment Projects. It is specifically stipulated that the mobile phone license examination and approval system be changed to a ratification system. After the Regulations was introduced, dozens of enterprises submitted mobile phone production license applications to the National Development and Reform Commission. The enterprise invited CCID Consulting to verify the necessity and feasibility of the project and later-stage application preparation work.

Building upon its accurate insights of the domestic and foreign mobile phone market, its controlling shareholder --- CCID’s Grade I project consulting qualification and its years of project feasibility analysis experiences, CCID Consulting followed the project application format stipulated by the state and based on the advantages and characteristics of the enterprise to verify the comprehensively the necessity and feasibility of the project in a comprehensive and detailed way. Meanwhile, CCID Consulting made full use of its powerful government resources and rich industry channel advantages to take initiative to engage in in-depth communication and exchanges with concerned government officials and experts, fully absorbed their opinions and suggestions and ensured that the enterprise successfully got its license.