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Research object:
The Internet marketing in this report refers to the corporate marketing behavior conducted by utilizing Web resources, mainly including online advertising, search engine, e-mail, and e-commerce platforms. Definition of the Internet marketing market: the market formed between third-party ISPs that provide the means of Internet marketing and non-personal clients that need Internet marketing (enterprises). Providers include ISPs/ICPs/SPs/CPs/third-party e-commerce platform websites; users include various types of enterprises. Writer: Chi Congbing Number of tables: 2 Number of diagrams: 21 Number of pages: 35 Price: $1980
I. Research Conclusions
II. Overview of China's Internet Marketing Market in 2005
(I) Size and Growth Figure Size of China's Internet Marketing Market in 2005 (II) Market Structure Figure Structure of China's Internet Marketing Market in 2005 Figure Regional Structure of Chinese Internet Marketing Enterprises in 2005 Figure Structure of Application Industries for Internet Marketing in China in 2005 (III) Market Characteristics
III. Consumer Behavior in China's Internet Marketing Market
(I) Factors Affecting the Consumers' Selection of Marketing Approaches Figure Factors Affecting Consumers' selection of Internet Marketing Models (II) Consumers' Perception of Different Types of Marketing Approaches Figure Consumers' Perception of Different Types of Internet Marketing Approaches (III) Ranking of Internet Marketing Approaches Used by Consumers Figure Ranking of Internet Marketing Approaches Used by Consumers in the Past Year (IV) Consumers' Satisfaction Degree with Different Marketing Approaches Figure Consumers' Satisfaction Degree with Different Internet Marketing Approaches (V) Evaluation of the Effect of Internet Marketing for Enterprises Figure Effect of Internet Marketing for Enterprises
IV. Development Trend and Forecast of China's Internet Marketing Market from 2006 to 2010
(I) Development Trend (II) Market Forecast 1. Forecast of Size Figure Forecast of the Size of China's Internet Marketing Market Figure Forecast of the Size of China's Online Advertising Market from 2006 to 2010 Figure Forecast of the Size of China's Search Engine Marketing Market from 2006 to 2010 Figure Forecast of the Size of China's E-mail Marketing Market from 2006 to 2010 Figure Forecast of the Size of China's Wireless Internet Marketing Market from 2006 to 2010 Figure Forecast of the Size of China's Commerce Platform Marketing Market from 2006 to 2010 2. Forecast of Structure Figure Forecast of the Structure of China's Internet Marketing Market in 2010
V. Investment Opportunities in China's Internet Marketing Market
(I) Profit Model and Profit Position Figure Profit Position in China's Online Advertising Market Figure Profit Position in China's Search Engine Market Figure Profit Position in China's E-mail Marketing Market Figure Profit Position in China's Wireless Internet Marketing Market Figure Profit Position in China's Commerce Platform Marketing Market
(II) Assessment of Investment Value 1. Index System Table Index System for Assessing the Investment Value of China's Internet Marketing Market 2. Assessment of Investment Value Table Assessment of the Investment Value of China's Internet Marketing Market 3. Investment Opportunities
VI. Recommendations from CCID Consulting
Appendix: Report Specifications(I) Objective of Report (II) Research Scope (III) Survey Region (IV) Data Source (V) Research Approaches (VI) General Definition (VII) Market Definition of CCID (VIII) Forecast Model (IX) Specification
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