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2006中国行业市场研究年度报告

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Insights: Promotional Strategies Bring About a Turn in Hot Sales
 

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The Large-Screen LCD TV Market in September and October: Competition Weapons for LG and Samsung Were…

In September and October 2006, a turning point appeared in the Chinese LCD TV market. Domestic brands that had gained the upper hand did not perform well in the large-screen LCD TV market for almost 2 months. However, they continued to have their day in the small-screen LCD TV market. The situation of foreign brands was quite the contrary, and they enjoyed much better profit-earning power than domestic brands.

CCID Consulting analysts think that there are 2 main reasons: Firstly, foreign brands, particu-larly Korean brands like LG and Samsung achieving outstanding performances in recent two months, have all integrated their upstream resources. Owning upstream resources will allow enterprises to get cost advantages. The second main reason is that both LG and Samsung adopted unique promotion strategies in September and October….


 
[ Consumer Electronics Industry Research Center ]

Integration Strategies Make AMD Even Better

In July 2006, AMD, the world's 2nd largest PC chipmaker spent $5.4 billion to acquire the Canadian PC graphics processing unit (GPU) giant ATI, further pushing the M&A tide in the ICT industry.

CCID Consulting analysts think that the strategic intention behind AMD's acquisition was to rest-ructure its core competitiveness and launch a full challenge to Intel's CPU and GPU businesses. The completion of the acquisition indicates the birth of a new company. The selection and implem-entation of integration strategies will be an effective way to add value of the company after the acquisition and concerns restructuring and promotion of the company's core competitiveness.


 
[ Enterprise Strategy Consulting Center ]

Mobile TV Ready to Take Off in 2006

Mobile TV services are not only an important future business development direction for carriers and radio & TV organizations, but also an important development opportunity for network transmission equipment makers and mobile phone manufacturers. All of the concerned parties have engaged in intense competitions in terms of mobile TV standards, content sources, network building and mobile phones.

In 2006, the Chinese mobile TV market is ready to take off. The issuance of 3G license in 2007 will blow the bugle for the fast development of the mobile TV market. The market is expected to reach its peak. Various links of the mobile TV industry chain will also make a strong entry into the market. A fast growing stage will arrive for the mobile TV market.


 
[ Internet Industry Research Center ]

Diversified Product Competition Structure Leads the Development Trend of the Mobile Phone Market

The functionality and style features of mobile phone fundamentally determine a diversified product competition structure. In 2006, product competitions in the Chinese mobile phone market have shown the following features: 1. Ultra-thin and slide cover are still the mainstream of stylish mobile phone design; 2. The music mobile phone market grows fast, bringing revolutions to storage of mobile phone; 3. Camera mobile phone has reached the 70% threshold and mega pixel mobile phone spreads faster; and 4. Wireless transmission and customized mobile phone gain a bigger percentage.

 
[ Consumer Electronics Industry Research Center ]

Developing Markets of 3rd and 4th Tiers --- Road of Self-Salvation for Ink-Jet Printer
CCID Consulting statistics show that in the first half of 2006, all-in-one ink-jet machine in China saw its sales volume growing by 30% year-on-year, far higher than that of ink-jet printer with monolithic functions. In addition, as the price/performance ratio of all-in-one machine and laser printer continues to rise, ink-jet printer with monolithic functions will be substituted faster. CCID Consulting analysts think that even ink-jet printer is fully substituted, it will still be a long process of market changes. As far as the current situation is concerned, devel-oping markets of 3rd and 4th tiers should be one of the ways to effectively solve the current predicament for ink-jet printer with monolithic functions.
 
[ Computer Industry Research Center ]

About US

CCID Consulting Co., Ltd (hereafter known as CCID Consulting), which is Chinese first consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly under the direction of China Center of Information Industry Development (CCID).

Originated from the Information Section of the Administration of Computer Industry, former Ministry of Electronics Industry, CCID Consulting was established in 1986. Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Ha'erbin, with over 300 professional consultants and industry experts. Her business scope has covered over 200 large and midsize cities in China. In addition, CCID Consulting has also developed agents in other countries, including the United States, Japan, South Korea, Italy, Australia, Singapore, and etc. with an aim to go global.

Based on her powerful data channels, industrial resources, intensive knowledge and a deep understanding of information technology,CCID Consulting provides her customers with consulting, advisory and IT outsourcing services covering strategy planning,IT application, marketing strategy, human resources and information technology outsourcing. Her customers range from industrial users in IT, telecommunications, semiconductor, automobile, energy, real estate, finance, transportation, pharmacy, manufacturing, to government departments at all levels and diversified industrial parks. After over twenty years of development, CCID Consulting commits herself to become the No.1 expert for market research, the No.1 consultant for enterprise management, the No.1 brand for strategy consulting.



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