BEIJING, Dec.12/Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on China’s smart phone market in 2008Q3.

CCID Consulting’s data shows that the sales volume of China’s smart phone market in 2008Q3 reached 7.474 million sets, up 0.6% over 2008Q2; the sales revenue in 2008Q3 reached 18.17 billion Yuan, up 4.5% over 2008Q2. Smart phones’ sales volume in 2008Q3 accounted for 19.3% of the total mobile phone sales volume, up 0.7% over 2008Q2.

Table1 Sales Situation of China’s Smart Phone Market in 2008Q3

Source: CCID Consulting, Oct.2008

Better for Better: the Shares of Nokia and Motorola are Almost 90％
As for brand structure, in 2008Q3, market concentration has improved; the shares of Nokia and Motorola account for 89.15% of the total market, further compressing other manufacturers’ market space. The success in brand and product allows Nokia and Motorola the accumulative advantage in smart phone market. It is forecasted that their market share will even reach over 90% under a better for better effect, which is particularly prominent in the smart phone market.

Covering all levels in mobile phone products, Nokia’s smart phones cover low-class, middle-class and high-class, with products’ prices from several hundred Yuan to six thousand Yuan. The fall in average prices allow smart phones to become the market mainstream, so Nokia lays its solid dominant position in middle-and low-end market. The low-end market of 2,000 Yuan and under phones is almost occupied by Nokia. Motorola’s market share has improved slightly in 2008Q3, with its new middle-end products becoming popular among users..

Apart from Coolpad, which outperforms the others, the market share of other brands is less than 11%. Amoi, under an operation crisis, its market place is down from third to eighth. By right of the first kind of middle-end mode, which is customized for China Mobile, Coolpad enlarges its market territory and becomes the fifth largest brand in China’s smart phone market.

Figure1 Brand Structure of China’s Smart Phone Market in 2008Q3

Source: CCID Consulting, Oct.2008

Rebound of Symbian Marginalizes Non-Mainstream System
In 2008Q3, the Symbian camp, represented by Nokia and Sony Ericsson, experienced a decline, but by right of low-end product 6120C, and N series’ strong performance, Nokia still occupied the large market share, which drives Symbian OS market share’ rebound. Symbian OS market share reached 71.30% in 2008Q3, up 6.6% over 2008Q2. Linux’s market share in 2008Q3 reached 19.5%, up 5.8% over 2008Q2. Motorola is Linux camp’s absolute leader, with its new products the largest impetus of the Linux market. Other OSs accounted for 1.2% in 2008Q3’s market. Amoi is Newplus’s backbone. With Amoi’s failure in smart phones, Newplus also suffered, further marginalizing non-mainstream OSs.

Figure2 Structure of China’s Smrt Phone OS Market in 2008Q3

Source: CCID Consulting, Oct.2008

China’s Smart Phone Market is Expected to Have Moderate Growth, Android System May Unveil
Although macroeconomic downturn has certain influence on the mobile phone market, but as the end of year is approaching, operators will set off the first round of business promotion after the telecom reorganization, and manufacturers will adjust price and shipment, and users will pay more attention to smart phones. China’s smart phone market is expected to keep moderate growth.

T-mobile G1 mobile phone announced that google’s Android OS would unveil, which has attracted many mobile phone manufacturers’ attentions. China’s first mobile phone with Android system may be launched in 2008Q4. In the future, Android will lead Linux to challenge Symbian’s absolute dominant position.

About CCID Consulting
    CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company's business scope has covered over 200 large and medium-sized cities in China.
    Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting's customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.

    For more information, please contact:

     Cynthia Liu
     Coordinating Manager
     CCID Consulting Co., Ltd.
     Tel:   +86-10-8855-9080
     Email: liuyan@ccidconsulting.com

SOURCE  CCID Consulting Co., Ltd.