Internet
Development Characteristics of the Internet Industry
| In 2009, the spread of the financial crisis produced many adverse impacts on the overall economy. But for the Internet market, many development opportunities were already in the making during the year. From the perspective of enterprise users, Internet marketing will receive more attention from an increasing number of enterprise advertisers and get a more important position in the market. On the other hand, E-business channels will better leverage their low cost and high efficiency advantages in an environment of economic crisis and it will become an effective means for enterprises in traditional... |
Definition of the Internet Industry
| The Internet market includes an Internet infrastructure service segment and an Internet application service segment. Internet infrastructure services mainly include Internet access services, domain name registration services, Internet data center (IDC) services and CDN services, while Internet application services mainly embrace E-mail box, search engine, instant messaging, online games, online advertising, E-business and other new application services. |
Introduction to Product Lines
| Internet value-added service industry plans for local governments Focus on the development thinking, industrial policies and new application models for the Internet value-added service industry in the context of three-network convergence in China. Provide local governments with customized reports, establish a platform of communication between Internet enterprises and the government and build a bridge for multinational enterprises which hope to enter China's Internet... |
Introduction to Cases
| 1. E-business development plan for a certain city 2. Internet value-added service industry development plan for a certain industry 3. Analysis of investment opportunities in emerging strategic industries for a certain foreign operator 4. Research on localization strategies for a certain multinational enterprise in China |