Report Information
Author: Internet Industry Research Center of CCID Consulting Co., Ltd.
Price: USD 2,000 for hardcopy version and USD2,400 for digital version
Research fields: IM, mobile IM, enterprise IM
Enterprises involved: Tencent, Microsoft, China Mobile, PICA, IBM, Genersoft, etc.
Report Highlights
In 2007, China's instant messaging market was storing up strength. The focus of market development shifted. Service providers started to pay more attention to the mobile IM and enterprise IM markets.
In 2007, personal IM users took up 92% in the total number of Internet users in China. The entry threshold of the personal IM market was lifted gradually. Now, China's personal IM market is dominated by two leading players, and others can only stand by. As service providers have limited opportunities in the personal IM market, mobile IM and enterprise IM become new growth points in the IM market. There are nearly 60 million users in the mobile IM market. Tencent, Microsoft and PICA are improving their products. However, due to the current operators' strong presence, new service providers find it very difficult to make breakthroughs in the market any time soon. Relatively speaking, enterprise IM will become the hotbed for emerging service providers. In China, the penetration rate of IM products is not high among enterprises. International giants and domestic startups are on the same start line. As enterprise IM vendors are free from the competition in the personal IM and mobile IM markets, they have relatively stable growth environment...
In the face of changes and challenges of competition and market, CCID Consulting releases 2007-2008 Annual Report on China's Instant Messaging Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and comb more deeply the development track of application value:
& Backed by full and accurate market description data, the report depicts changes in product structure, price brackets, regional structure, vertical structure, parallel structure, and channels, and discerns the market's development trend.
& It sums up leading brands' performance in 2007 in the dimension of market segments, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
& Deep and quantitative forecasts: Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative result.
& Moreover, the report provides multidimensional analysis of the impetuses and obstacles for market segments, and user requirements.
Report Framework
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Instant Messaging Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. New Model Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. South Korea
II. Overview of China's Instant Messaging Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Operation Model Structure
3. Regional Structure
(IV) Brand Market Shares
1. Market Share of Internet Personal Instant Messaging in 2007
2. Instant Messaging in 2007
3. Market Share of Enterprise Instant Messaging in 2007
III. Forecast of China's Instant Messaging Market, 2008-2012
(I) Market Size, 2008-2012
(II) Market Structure, 2008-2012
1. Product Structure
2. Operation Model Structure
3. Regional Structure
IV. Development Trend of China's Instant Messaging Market, 2008-2012
(I) Product Technology
(II) Operation Model
V. Study of Market Segments
(I) Internet Personal Instant Messaging Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Mobile Instant Messaging Market
1. Competition Situation
2. Impetuses
3. Obstacles
(III) Enterprise Instant Messaging Market
1. Competition Situation
2. Impetuses
3. Obstacles
VI. Competition Situation in China's Instant Messaging Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Tencent
2. Microsoft
3.....
VII. User Requirements Study
(I) Basic Attributes
(II) User Behavior
(III) User Preference
(IV) Potential Demand
VIII. Recommendations from CCID Consulting
List of Tables
l Core Advantage of Jabber/XMPP
l Tencent's Competitive Strategy for 2007
l Microsoft's Competitive Strategy for 2007
l IBM's Competitive Strategy for 2007
l China Mobile's Competitive Strategy for 2007
...
List of Figures
l Size of China's Instant Messaging Market, 2003-2007
l Number of Users in China's Internet Personal Instant Messaging Market, 2003-2007
l Number of Users in China's Mobile Instant Messaging Market, 2003-2007
...
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